You know, when I first started reading the title of this article, I saw, ‘how pooling your money’… and thought ‘great, some logical financial sense to help women out with their perpetual debt-ridden fiat currency burning materialistic spending habits.’
Obviously. I was wrong.
With the whiff of spring in the air, fashion-conscious women everywhere are poised to splurge on the new season’s collections. But when your penchant is for Prada not Primark, keeping up with the latest high-end offerings can be an expensive business.
Unless, of course, you split the cost with your friends and save yourself thousands in the process. Small wonder that clubbing together for clothes is the latest trend among women who are as savvy with their finances as they are with their fashion.
Savvy with their finances by ‘saving thousands’ spending on clothes and handbags? I don’t see how spending lots of money on designer clothes is savvy at all. Paying half the price is still PAYING half the price.
For these aspirational shoppers, pooling resources affords them a new designer outfit – heels, handbags and jewellery included – every month without spending more than about £500 each. Chipping in together boosts their buying power and keeps their bank managers happy.
Aspirational shoppers. Women who aspire to be consumers. How empowering… for corporations.
Open the doors to 26-year-old Sophie Ball’s wardrobe at her home in Bethnal Green, east London, and it reveals a collection that runs well into five figures that would leave most women reeling. But Sophie, who works in the film industry, has a secret – she co-owns most of these items with three friends.
Emily Keogh, 24, works in consumer PR, Layla Powell, 25, works for a financial company, and Rachel Ferrie, 23, is a fashion PR. The four share everything – partying, gossip, travelling, a love of fashion and the purse strings for their designer clothes.
I wonder if they share their debts.
“We’ve been friends for about five years since meeting through work and mutual friends,” says Sophie. “And we’ve been sharing the cost of our clothes and accessories virtually ever since. It started when we discovered a woman on Portobello market selling-Marc Jacobs pieces at U.S. retail prices and we just couldn’t get enough. We were spending a fortune buying the same pieces, so we decided it would make sense to split the cost and share them.”
Makes woman-sense. Instead of spending a fortune on overpriced trinkets, spend half a fortune on overpriced trinkets.
“Clothes are such an emotional purchase, and we really have to trust one another to co-invest in something like an £800 handbag,” says Sophie.
“We’ve never clashed to date, but God knows what would happen if we fell out.”
Emotional consumerism. No need to wonder why the majority of advertising is aimed at women.
“We email each other virtually every day about fashion and things we’ve got our eyes on, then the others have a look and we decide what we want to buy. We went to Selfridges a couple of weeks ago and split the cost of an £845 Balenciaga bag, a £290 Fendi purse, a £245 Miu Miu purse, a £220 Frost French jacket and a £700 Marc Jacobs dress.
“And we are addicted to designer jewellery by Delila and Lalique. It’s expensive but we recently clubbed together to buy a £490 necklace and a £300 long chain. Instead of costing one of us £800 we paid just £200 each for the two pieces.
Wow, how clever of them!
This article continues to drone on with these ‘women’ name dropping designers and fashion crap like it matters, and comparing themselves to the skanks from Sex in the City, or Sex and the City, whatever it’s called. I won’t bore you with it. I will, however, bore you with related articles to this one, such as;
Creating a female market
Also of great importance and interest is the very good news that Rob Fedders of No Ma’am fame is back and raging 🙂 Visit his site through my links on the right or through the link below…